If you use Google, you'll know that the order in which sites appear can determine which ones you visit. Most people expect to find what they're looking for on the first page, and they may lose interest after that. Google uses algorithms to decide which sites are displayed, and where. However, all business marketing consultants will tell you there are some things you can do to increase your ranking and land on the first page of search results.
AdWords
The first step is identifying the words or phrases that people would use to search for your site. Google AdWords is a brilliant tool that can show you the kinds of search queries people type in, and how competitive they are. It's a good idea to come up with a list of keywords and phrases that explain what you do, as well as where you're located. For example: "Sydney marketing agency."
On-site optimisation
On-site optimisation involves the work you do on your actual website to ensure it ranks highly on search engine results. The key to optimising your site is to use headings, tags, and text that subtly incorporate the keywords and phrases.
Tags
If possible, include keywords and phrases in the title of each page. Without being too obvious, try to use keywords in a few headings and subheadings throughout your site. Adding descriptive tags to your images and videos will also increase your visibility on search engines.
Text
The text on your site is so important for two main reasons. Firstly, it is your chance to inform or entertain your reader. Secondly, search engines scan through your text to determine whether your site is relevant to the search. Sprinkle key phrases throughout the text on your site, and especially in any blog posts. Keep your keyword mentions to 2 or 3 per page - overdoing it will only deter search engines.
Internal links
This is a clever technique that increases the amount of times a page is 'mentioned,' thus increasing its credibility in the eyes of search engines.
Off-site optimisation
Off-site optimisation is work done outside of your website to help increase its visibility and hopefully, its visits!
Content sharing
Google uses PageRank to determine a website's 'importance', and it's based on how many other pages link to it. You can take the initiative to get as many external links to your site as possible. One of the best ways to do this is to leverage content sharing sites such as Squidoo, EzineArticles, and ArticlesBase. On these sites, you can post articles that link back to your own website. Another good strategy is to get backlinks from other sites. If you think you have a blog article that may be of interest to another site, contact them and ask for a backlink.
Social media marketing
As well as sharing your content on sites like Squidoo, it's also a good idea to promote it on social media sites such as Facebook, Twitter, and LinkedIn. This strategy will help your company with Search Engine Optimisation (SEO) as well as Search Engine Marketing.
Submit your sitemap to Google
Google uses the sitemap to find out more about the structure of your site. You can make this process easier for Google by submitting an XML sitemap on their 'Webmaster Tools' page.
For more marketing tips and tricks, check out the blog of our Sydney marketing agency: http://blog.heardmarketing.com.au/
Article Source: http://EzineArticles.com/?expert=Katia_Iervasi
Article Source: http://EzineArticles.com/7051258
0 التعليقات:
إرسال تعليق