Professionals though we might be, I thought it would be a good idea to spend a little time going over the top 10 SEO mistakes we all make, or have made at one time or another. Spend a few minutes going over your affiliate or network marketing websites to make sure your pages are SEO error free. You may find some mistakes that take you by surprise.
1-Title Tags with No Heed for SEO
Keyword usage in title tags are critical to ranking higher on search engine results pages. If you don't know what a title tag is, you've seen them every time you use a search engine. Title tags are the clickable links that show-up on results pages. The "invisible" keywords are essential to the ranking process- in fact, inserting keywords into title tags is as important as using keywords in searchable keywords and phrases.
2-Wrong Keywords for SEO
You have probably spent a considerable amount of time perfecting the keywords you use to describe your website and your services, but how many of you have spent time making sure the keywords are searchable? Not using searchable keywords is another SEO mistake. If you have taken some time to implement searchable keywords, you've probably found them through trial and error. The good news is that you don't have to reinvent the wheel and that finding searchable keywords related to your market niche doesn't have to cost any money. There are several free online tools you can use-like the Google Keyword tool to identify optimal keywords.
3-Graphic and Flash Overload
Search engine spiders that index and organize the information you put out on the worldwide web, can't read flash websites or graphics. If you need flash capabilities to adequately display the array of series you provide as a network or affiliate marketer, at least create a HTML version too. A top 10 SEO mistake is not creating a HTML version as well as a flash site so the URL can be located. Graphics enhance what we have to say, but they are not helpful when they're used as headers on our web pages. Feed the search engine spiders text on headers so they can locate and index the information they find there.
4-URLS Without Keywords
Customers will find your website without a keyword-rich URL. The only problem is that without a keyword rich URL, you're not optimizing your ability for the search engine to locate you. Stay ahead of the competition and include keywords in your URL if possible.
5-Content Poor
A top 10 SEO mistake website operators frequently make is adding website information that is not content-rich or not provide enough content in the first place. Prevent yourself from making this mistake by always having fresh, keyword rich content on your website and lots of it.
6-Not Blogging
Websites with blogs tend to rank higher than websites without them. If you don't like to blog or don't have the time, consider hiring someone to do this for you. Blogs are content-rich and create more opportunities for exposure to website traffic. Website traffic, keyword rich content, and quality and quantity of content all make a difference in how your site ranks.
7-Emphasizing Metatags too Much
Focusing on metatag creation isn't as important as it used to be. Using meta-keywords won't necessarily drive quality traffic to your website.
8-Unqualified Backlinks
Another mistake is backlinking to niche markets that are irrelevant to your own. Search engines value quality and accuracy when turning-up search results. Thoughtlessly backlinking to websites will hurt your rankings.
9-All Search Engines Work the Same Way
Implement a specific SEO strategy for different search engines. Google and Yahoo! will respond differently to various SEO strategies. What might be a priority in one algorithm might be less significant to another.
10-No Target Audience
Another problem is not taking the time to define a target audience. Marketing that successfully calls consumers to action has a specific customer in mind.
Now that you have taken a little time to review your SEO strategy- take a few minutes to correct any areas where you may have lapsed. None of these top 10 mistakes are time-consuming to fix.
Read other articles about SEO For Network Marketers.
Kim Willis has been making 6 figures from home since he started as an online marketer, in 2006. He now helps other people do the same. It starts with leads - generating plenty of them on a daily basis. Get your Free Training Videos here.
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