SEO or Search Engine Optimization has two categories- on-site and off-site. The on-site category of SEO is usually handled by site developers and site designers. And it is the one that describes the process by which SEO team produces a site that is optimised for indexing by search engines such as Google.
I decided that I will include a little information about the other category which is the offsite SEO so that you will know how the two differs from each other. Off-site SEO or link building is about getting links to a website. For example, if you have a web site, the off-site SEO will be the one to deal with getting links to it. In case that you have fully developed web site, Offsite SEO will happen over time-naturally. And this could gain you PageRank.
Going back to on-site SEO, there are what we call the best on-site SEO practices. These practices relate to how the site is produced and developed. If you can apply them, you will have the greater chance of having your website accessible to text readers, therefore your site can appear to Google, yahoo, and Bing and through them, you can increase your search engine ranking. If you don't practice on-site SEO practices, the consequence is that your web site may be inaccessible to search engines (at worst), or less than optimal (at best).
Here are some of the Best on-site SEO practices that you can apply for you to take the full advantage of what your Off-site SEO gained.
Quality copywriting.
Quality writing comes first because it is the most important practice that you have to do. Remember that texts are what get indexed by Google. It is actually what makes the connection between a user's search terms and your site. So it is important that when you are writing, you use words/phrases that are paralleled to terms that search engine users would search for.
Proper markup and proper placing of keywords/phrases
After you have written a quality copy, you will have to make sure that it is being utilized and with utilize I mean in a way that is useful in the context of markup. To make you understand it better, you have to make sure that you use HTML or XHMTL properly. And in here, you have to consider setting up the page title, headlines, subheads, and others-properly.
Proper use of tags
Using your tags properly is very important. It is something you should really pay your attention into. The tag appears in the portion of an HTML/XHTML document. It is important because it serves as the short text that appears as the link for every user to click on when in the rankings.
Use of meta tags
Although meta tags were hugely popular in the old golden days of search engines like Altavista, Lycos, and Infoseek. However, with Google things have changed a little where meta descriptions and Title tags are more important than Meta keywords. Having your keyword in the meta description and title tag is essential to getting better rankings.
Unique content writing
If your site has unique contents, and with unique I mean original contents, and were not found anywhere else on the internet, your site has a greater chance of coming first in the search engines. This is because Search engines place much value on content uniqueness.
Ryan Bassett is the business founder and main operator of LixSEO, a Search engine marketing firm in the Santa Clarita Valley. They offer high quality, whitehat Santa Clarita SEO services at affordable prices to people who are in need of raising their website profile up and achieving success in search engine rankings.
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